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Marketing Consultant

Company: Tommy's Express - Car Wash
Location: Holland
Posted on: June 24, 2022

Job Description:

Tommy's is seeking a marketing strategy consultant that will play an integral role in helping to build, develop and oversee our internal agency marketing strategies and campaigns for Tommy's Express Car Wash franchise locations all over the country. This role will partner with key stakeholders internally and externally to deliver best-in-class localized agency marketing services and solutions to support the growth and success of our franchise partners.What can Tommy's offer you?

  • Competitive base pay and annual bonus
  • Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
  • 401k match and complimentary financial planning services with Merrill Lynch
  • Paid time off and paid holidays
  • Opportunity for tuition assistance
  • Valuable learning and development program
  • Significant ability to grow and promote internally for motivated and strong performing team members
  • Fun, energetic, family-oriented work culture with an emphasis on team member morale
  • Nationwide presencePosition Responsibilities:
    • Oversee the localized / regional marketing strategy and campaigns of select Franchise Partners, acting as their internal marketing specialist taking ownership and accountability over their marketing initiatives, collaborating and working within their budget, developing their campaign strategy, overseeing creative design and execution of campaigns, and providing top notch client service from beginning to end
    • Act as liaison between the Marketing team's creative and digital functions and Field Business Consultants and their Franchise Partners from kick-off to completion of marketing strategies and initiatives, including the creation of briefs, schedules, tracking and ensuring all deliverables are met, and regularly communicating status with stakeholders across the business
    • Proactively collaborate with Field Business Consultants to provide input and guidance on Marketing budgets and localized strategies to support the growth and success of Franchise Partners nationwide
    • Develop cohesive marketing plans for Franchise Partners that include opportunities spanning branding, print and digital advertising, photography and video, and more
    • Monitor the effectiveness of localized campaigns to inform future projects
    • Share learnings and best practices to help benefit Franchise Partners at any location
    • Train Field Business Consultants and Franchise Partners on existing tools that can help grow their business, including digital and social
    • Identify marketing knowledge gaps to inform future training and learning development opportunities for Field Business Consultants and Franchise Partners
    • Collaborate with Field Business Consultants to help identify technology tools and systems that can assist in delivering marketing initiatives to Franchise Partners efficiently and effectively Position Qualifications & Candidate Attributes:
      • Bachelor's degree in Marketing, Advertising or related field
      • 3+ years of experience working within a retail marketing environment, preferably with a mix of both corporate and agency background
      • Foundational understanding of marketing, advertising and promotional principles
      • Demonstrate a broad skillset of creating and executing marketing campaigns within a retail environment
      • Experience working within project management software systems and CRMs a plus
      • Outstanding communications and interpersonal skills; ability to work cross functionally
      • Strong understanding of how to blend creative marketing strategy into a data-driven, results-oriented corporate environment
      • Excellent organizational and time management skills
      • Ability to multitask and prioritize workload
      • Creative thinker and proactive problem solver
      • A positive, "can do" attitudeCompany Overview: Tommy's Express is a national franchise for outstanding car washes and car care services. Powered by industry leading technology and decades of experience and planning, Tommy's Express car washes deliver a cutting-edge car wash experience unlike anything you've encountered before. Our fully automatic washes feature advances including the easy-loading car wash dual belt conveyor, wide open car wash bay for natural lighting, advanced presoak and sealer services, and free high-power self-serve vacuums on site.Tommy Car Wash Systems ("TCWS") is the power behind our Tommy's Express equipment. TCWS is a team of passionate car wash professionals working to create opportunities for our partners to become the best car wash operators they can be. We provide modular building designs, robust stainless-steel car wash equipment, an advanced Wash Club license plate reader system, the Tommy Transporter belt, high performance wash detergents, and an industry-leading franchise opportunity. At Tommy Car Wash Systems, we have a solution for almost any size operator. Our team has assisted in the development of hundreds of some of the most successful car washes around the world. Together, Tommy's Express and Tommy Car Wash Systems make up the Tommy's Corporate brand, headquartered in Holland, MI.

Keywords: Tommy's Express - Car Wash, Grand Rapids , Marketing Consultant, Professions , Holland, Michigan

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