SEM Strategist

Company: Advance Local
Location: Grand Rapids
Posted on: January 16, 2022

Job Description:

SEM StrategistAre you looking for a company that embraces innovative ideas and talented people? We are looking for people who value collaboration, experimentation, agility, and problem-solving in the same way we do at Advance Local. We are anxious to meet a job seeker who can find and celebrate the best in themselves and their teammates. The SEM position requires a highly organized, detail-oriented individual.As anSEM StrategistwithAdvance Local, you'll be responsible for creating, managing, and analyzing custom SEM strategies for our highest-level clients. You'll perform on-site audits and strategy development, and discuss and explain SEM with our clients, helping to make the complicated simple to understand. You'll keep abreast of the latest changes in the space in order to learn and execute successful SEM strategies.Additionally, this role supports both the pre-sales analysis and the ongoing fulfillment of our SEM program. Employee must be passionate about SEM and be genuinely interested in keeping abreast of the latest changes in the space in order to learn and execute successful SEM strategies. The employee should have a desire and flair for discussing and explaining SEM and have the ability to make the complicated simple to understand.What you will be doing:1. Responsible for responsible for creating, managing and analyzing custom SEM strategies for our highest-level clients2. Support both the pre-sales analysis and the ongoing fulfillment of our SEM program3. Assist peers in their understanding of strategy analysis and development4. Achievement of established KPIs5. Provide full, hands-on campaign strategy and execution in collaboration with sales, account management colleagues,providing recommendations for optimizations for our smaller or entry-level clients.6. Monitor campaign delivery and pacing by proactively ensuring campaigns are performing to set standards and benchmarks.7. Provide post-sale campaign executions, with support of sales strategy as needed.Our ideal candidate will have the following:

• Bachelors degree (preferred) or the equivalent combination of education and experience Minimum four years experience in SEM Strategy building experience (Agency environment preferred)
• Track record in building SEM strategies for a variety of business types
• Demonstrated expertise of ad operations processes Client facing experience with the skill to explain complex topics in simple language Ability to manage multiple projects simultaneously while working within deadlines A desire to continually learn and apply their knowledge
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Keywords: Advance Local, Grand Rapids , SEM Strategist, Other , Grand Rapids, Michigan