Description SpartanNash is a value-added wholesale grocery
distributor - supplying more than 2,100 independent grocery retail
locations throughout the United States - as well as a grocery
retailer, with more than 155 corporate supermarkets in nine states.
We also serve the military community through our MDV division; in
addition to offering premier fresh produce distribution through
Caito Foods and third-party logistics through BRT.
At SpartanNash, relationships matter, and our Corporate team
takes that sentiment to heart in the way we work as one totally
aligned team, support and respect each other and share the highest
standards of excellence. We're always looking for the next great
idea or a new way to approach a challenge, and we collaborate and
innovate to achieve our goals.
A day in the life of the Sr Director, Digital & eCommerce is
never the same but, in this role, you will play a critical role in
leading an organizational transformation and translating the needs
of customers and key external partners into a rich digital
experience. This role will be responsible for driving growth
through technology strategies for enhanced business agility. The
role will partner with executives and organizational leaders to
produce online experiences representing the voice of customers
across the web, mobile and social media applications.
This person will identify and develop technologies to drive user
adoption and business readiness across all digital channels (Owned
and Paid). They will own the adoption of new digital technologies
from channels and processes and data to the operating model,
incentives, and culture using data-driven insights to deliver on
key business initiatives. The initial objectives are to develop and
implement a detailed Digital Commerce Strategy based on a customer
experience roadmap and a detailed view of key user needs.
What You'll Do:
This role will be responsible for key initiatives and strategies
such as, but not limited to: Investing in automation capabilities
to rapidly respond to customer and provider interaction
Developing sophisticated reporting and analytics capabilities to
interpret business, customer, and key partner needs
Building innovative interfaces to gather data to deliver
differentiating services to customers and partners
Creating mechanisms to deliver content and offers across all
Conducting analysis of market trends and developments in
technology and customer behavior
Converting existing platforms to establish a mature, safe, and
cost-effective technology footprint
Partner with other leaders and teams to develop a cohesive 3 to
5-year digital strategy document as well as adopt a 60-90-180-day
path to execute critical strategy constructs. This will include
ensuring the business has the right platform to scale a technology
driven approach. In addition, the strategy needs to include
bringing any existing legacy business footprint into the digital
Map digital capabilities to strategic priorities leveraging key
insights from voices of customer/producer/provider/business.
Serve as the leader for the digital marketing team and integrate
it with the ecommerce team to leverage commerce across the digital
spectrum along with responsibility for the ecommerce operations
field team and future centralized fulfillment organizations.
Sound Like You? Here's what you'll need:
Bachelor's degree required in Information Technology, Computer
Science, Digital Media, Mathematics, Statistics, or Business
8+ years in Digital Engagement Strategy Development and/or
5+ years in Customer Focused large-scale social channel
development and strategy experience
10+ years of digital marketing ad-tech or IT leadership with
large system integrations and digital implementations for customer
acquisition and digital footprint growth.
Entrepreneurial in spirit.
Demonstrated ability to drive organization-wide initiatives.
Demonstrated ability to build, develop and grow on-shore,
near-shore, and off-shore teams.
Understanding of and experience building business cases for
large technical projects including deep technical insights.
Charismatic leader with evidence of strong leadership and
communication skills at an executive level.
Strong interpersonal skills; able to build and maintain key
relationships, internally and externally.
Able to manage and strategically lead a team.
Able to work cross-functionally and collaborate with key matrix
Ability to conduct root-cause analysis across functions to
understand gaps and areas of opportunity.
Understands how to drive and lead through change.
Innovative, strategic thinker and detail oriented.
Action-oriented, holds oneself and team accountable to drive and
Ability to tell the customer story through digital
Open communicator; excellent oral and written communication
Ability to work effectively in dynamic, rapidly changing,
Deep understanding of SEO/SEM/UI-UX/Customer Persona
Preferred Experience and Education Requirements Familiarity with
information security, IT / Data governance and quality control.
Background in online channels and AMP/PWA Stack
Advanced degree preferred; particularly in Digital Media,
Information Technology, Computer Science, Mathematics, Statistics,
or Business Administration.
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