Senior Director of Global Digital Marketing Location: Grand
Department: Marketing Team
Location Name: Our Daily Bread
Wage: Depends on Experience Annual
Position Type: Full Time
Shift: First Shift
Responsible for the development and implementation of a global
digital marketing strategy that supports overall mission, vision
and meets the impact objectives of Our Daily Bread Ministries.
Responsible for driving the global digital marketing strategy,
digital audience acquisition, digital audience retention and
digital donation portfolio. Supports the development and
introduction of digital products and programs that fulfill Our
Daily Bread’s Mission, Vision, and Bible-based content
Working closely with Global SVPs and the VP of Research and
Innovation, you’ll inform strategies and design tactics for new
member growth, acquisition, retention and contributions across all
digital channels for the global ministry.
This leader will deliver world class direction around
multi-channel, digital-first content and will be responsible for
driving the current and future Our Daily Bread brand and user
experience digital strategy while creating an active learning
atmosphere where all global marketing teams are embracing the
opportunities uncovered through various digital ecosystems.
Provide leadership, direction, and mentorship for a team of US
and globally based marketers to drive compelling marketing and
holistic UX thinking across multiple Our Daily Bread
Plays a key, strategic role in the adoption of Agile process
thinking and will be a core champion of the implementation of
Scaled Agile Framework (SAFe) across the entire global
Develop a comprehensive digital marketing and communications
strategy and programs that accomplish Our Daily Bread Ministries
global strategic objectives of impact and engagement.
Grow and manage Our Daily Bread Ministries participation in
online, mobile, and social activities and explore additional
Lead digital marketing projects, from inception to completion,
working with internal and external cross-functional teams including
other global marketers, design team members, UX researchers, UX
designers, project managers, ministry effort teams, IS, production,
customer service and others.
Provide thought leadership on all things digital; promote new
practices and ideas.
Leverages knowledge of emerging digital technologies and how
they may optimize current marketing programs.
Align and coordinates consumer touch points of all digital
marketing channels/tools to insure consistency of creative
Monitors, plans and directs digital analytics/research to gather
information and compile statistics pertinent to planning and
execution of digital campaigns. Leverages web analytics to
establish benchmarks and report on campaigns.
Collaborates with research teams to apply market research and
data-driven approaches to target audiences, content and outreach
efforts and monitors key performance indicators (KPIs)
Study or Knowledge and Experience:
Bachelor’s degree in marketing, communications, computer science
or related field. A master degree is not required, though
candidates with this distinction may be given preference
Must be capable of strategic and tactical planning within the
framework of Digital Marketing and leading a team of US Digital
Marketing specialists while advising/supporting teams of global,
non-US based marketing specialists.
At least 8 years of professional experience in Digital Marketing
Familiarity and expertise with Agile process for digital
development, preferred expertise in Scaled Agile Framework for
enterprises (SAFe). Advises Product Managers and Product Owners
within the SAFe process.
A proven and high-level of digital marketing competency is a
must (Web, social media, email marketing etc.)
Must be capable of coordinating multiple marketing efforts and
keep track of the details of simultaneous projects.
Demonstrated ability to be a self-starter and show initiative in
dealing with other individuals/groups/vendors.
Must be capable of leading a US team of digital marketing
specialists and advising global teams on best practices.
Excellent and diplomatic oral/written communication skills
including negotiation skills as needed.
Proven cultural capability in listening and working with global
stakeholders and teams (e.g., non-US based).
Strives to live a life consistent with biblical principles and
demonstrate continued growth and spiritual development.
Internal Work Environment
Must be capable of diplomatic partnership style communication
with the assigned ministry effort team(s).
Persuasion, discretion, and tact needed to educate and gain
support for complex marketing efforts with individuals and/or
groups throughout the organization.
External Work Environment
High degree of communication required in networking with other
organizations, consultants and vendors. Professionalism, tact, and
Responsible for decisions that will affect how the public views
Our Daily Bread Ministries.
Provide direction and support for global marketing efforts
related to digital marketing.
Lead the US digital marketing team responsible for the
associated digital marketing activity.
Able to lead with excellence and provide explanation of
marketing efforts to involved departments/individuals so that all
involved fully understand project goal(s), expected results, and
Provide direction and clarity on decisions affecting digital
marketing in regards to offers, scheduling, and other related
Capable of understanding and advocating for global digital
Stewardship of Resources
Responsible for the continued success of all digital marketing
Responsible for the outcome and response of all digital
marketing efforts in the form of lives ministered to and
Responsible to establish and work within the budget for all
Our Daily Bread strives to embody a Biblically based commitment
to Diversity and Inclusion