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Director, Consumer & Retail Marketing Leader

Company: KPMG
Location: Grand Rapids
Posted on: April 17, 2019

Job Description:

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Working Mother Magazine, Diversity Inc. and others. If you're as passionate about your future as we are, join our team.KPMG is currently seeking a Director, Consumer & Retail Marketing Leader to join our Market Development organization.Responsibilities:* Develop and execute sector/segment marketing strategy including content creation, materials development, digital and social campaigns, website optimization, key industry trends, develop industry points of view, thought leadership, and brand awareness* Create, execute and measure integrated marketing plans and campaigns aligned to and in support of sector/channel business objectives; provide Industry Marketing leadership with a monthly scorecard detailing progress against campaign objectives of elevating our brand, enhancing the client experience and driving quality growth* Drive national programs through targeted portfolio of accounts* Enhance local branding efforts and share leading practices and information with sales force* Develop and oversee practice-wide communications that support sector priorities and business objectives as well as financial and opportunity dashboards* Provide support to direct reports where applicable and manage the interim and year-end performance management processQualifications:* Minimum ten years of integrated marketing experience preferably within a professionals services firm or similar complex organization* Bachelor's degree from an accredited college or university* Experience developing and executing integrated marketing, awareness, sales and relationship development plans and campaign* Knowledge of key industry trends impacting Consumer & Retail businesses* Strong presentation and collaboration skills with the ability and confidence to interact with all levels of leadership* Proficient with Microsoft Office Suite applications; including Excel and SharePoint with dashboard development skillsKPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.

Keywords: KPMG, Grand Rapids , Director, Consumer & Retail Marketing Leader, Executive , Grand Rapids, Michigan

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