Managing Director Paid & Performance

Company: Llorente y Cuenca
Location: Grand Rapids
Posted on: June 2, 2025

Job Description:

LLYC is a global Corporate Affairs and Marketing firm, which works as a partner to its clients in terms of creativity, influence and innovation, with the aim of growing and protecting the value of their businesses, turning every day into an opportunity to nurture their brands.We are seeking an experienced and detail-oriented Managing Director for Paid and Performance team. The main objective of this position will be the proper management of the Paid and Performance team, client management, and the delivery of exceptional services across the region.Essential Duties and Responsibilities

• Strategy Development: Build and lead the overall strategy for the P&P and G&T units, including identifying market opportunities, defining objectives, and developing plans to achieve them in their territory.
• Operations Management: Oversee all daily operations of the P&P unit, ensuring efficiency and quality in service delivery.
• People Management: Hire, train, and manage the P&P team, ensuring they have the necessary resources and motivation to perform effectively.
• Business Development: Identify and cultivate relationships with potential clients, as well as maintain and expand relationships with existing clients.
• Financial Control: Oversee the financial management of the P&P unit, including the preparation and monitoring of the budget, cost management, and maximizing profitability.
• Project Management: Oversee the execution of P&P projects, ensuring that deadlines, budgets, and quality standards are met.
• Innovation and Trends: Stay up-to-date on the latest trends and technologies in digital marketing, and lead innovation initiatives within the P&P unit.
• Brand Development: Participate in LLYC's branding and marketing initiatives, ensuring a strong and positive presence in the market.
• Regulatory Compliance: Ensure that LLYC complies with all relevant regulations and laws regarding digital marketing and business in general.Required Technical Skills:
• In-depth Knowledge of Digital Marketing: Must have a solid understanding of all aspects of marketing, especially in media (both offline and digital), including SEO, web analytics, among others.
• Analytical Skills: Be able to analyze data and metrics to evaluate the performance of marketing campaigns and make strategic decisions based on evidence.
• Project Management Experience: Be able to manage multiple projects simultaneously, set realistic deadlines, and allocate resources efficiently to achieve objectives.
• Financial Knowledge: Understand the financial aspects of the business, including budgets, costs, revenues, and profitability, to make informed and profitable decisions.
• Leadership and People Management Skills: Have the ability to motivate, inspire, and guide a multidisciplinary team towards the achievement of common goals.
• Communication Skills: Be able to communicate effectively with clients, colleagues, and employees, both verbally and in writing.
• Strategic Vision: Have the ability to think long-term and develop solid strategies that drive the growth and success of the agency.
• Adaptability and Problem Solving: Be able to adapt quickly to changes in the market and solve problems creatively and efficiently.
• Change Management: Know how to lead and manage change processes within the agency, whether in terms of technology, internal procedures, or strategic approach.Benefits and Perks:

• Health, dental, vision, and life insurance
• Paid Parental Leave
• 401(k) match potential and flex accounts
• Flexible work schedules and Summer HoursThis job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws.We welcome your consideration for this role and look forward to connecting with you!
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Keywords: Llorente y Cuenca, Grand Rapids , Managing Director Paid & Performance, Executive , Grand Rapids, Michigan