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Design Thinking Integration Manager

Company: Steelcase
Location: Grand Rapids
Posted on: June 4, 2024

Job Description:

General Information

Country: USA

State: Michigan

City: Grand Rapids

Office Location: 901 44th Street SE - - - - -

Date posted: 30-May-2024

Business Function: Marketing

Position Type: Full-Time/Regular


We are hiring a Design Thinking Manager. Design Thinking is a human-centered, empathy-first approach to creativity and innovation. Its underlying principle is focusing on user needs, aspirations, wishes, concerns, and frustrations in attempting to solve their problems. At the end of the day, design thinking makes it easier to find the perfect point of intersection between desirability, feasibility, and viability. It allows for asking the right questions that will help propel creativity. Design Thinking involves five key steps: Empathize, Define, Ideate, Prototype & Test.
What You Will Be Doing: This role will lead the Empathize & Define steps (see below) in preparation for PD&L projects. The Ideate, Prototype & Test steps will be led by the Product Studios or Portfolio Management teams.

  • Works with the Enterprise Customer Marketing GM on developing the insights & needs of this customer segment using Design Thinking principles & strategies.
  • Leads a team which interacts with the Market Insights team and the Enterprise Customer Vertical Market teams to understand the insights, trends and desires of this segment.
  • Using various methods of obtaining User Insights (e.g. observation, developing personas, ethnographic research) develops a POV about product needs, applications, service/delivery models & other solutions to enhance the Customer Experience.
  • Aids in coordination of Corporate Marketing strategies.
  • Collaborates with Portfolio Management & the Product Studio teams to create the EXP-900 & CON-125 (perhaps other PD&L deliverables).
  • Encourages entrepreneurial Design Thinking activities within the function.
  • May identify and initiate contact with outside sources, consultants and consulting firms for exchange of ideas and Design Thinking assistance.
  • Partners with sales on the sales process and meets with customers and A&D to provide insights.
  • Works with Enterprise Customer team on presentations relating to output from the Design Thinking team.
  • Responsible for building and leading a team of design thinkers and creating a healthy culture within the team where innovation thrives.
    Who You Are: Required Skills and Competencies * Bachelor's degree in marketing; master's degree beneficial.* Seven to ten years' experience in related discipline.* Familiarity with Design Thinking principles, contract office furniture design, application and culture.

    Preferred Skills and Competencies Ability to understand the Customer Facing side of our business and the Selling Model(s) utilized by Steelcase to support the Enterprise Customer Segment. The ability to integrate Design Thinking principles into our understanding of the Enterprise Customer Segment as well as specific vertical markets. Translate the user needs & data analytics into Customer Personas with immediate tactical needs of the market into product/s that support our long-term vision and integrate into our broader design image will be critical. Demonstrated ability to lead a team Acute business and customer acumen Strong organization and presentation skills
    Who We Are: Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.
    Why People Choose to Work with Us: At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
    What Matters to Us: More than qualifications, we're looking for talent and potential. We are proud to have a diverse and inclusive workforce, and we're always looking to improve our global community. We value applicants who are comfortable interacting with people different from themselves, building mutual respect and positive relationships. We invite people from all backgrounds and genders to apply. If we can make the application process easier through accommodation, please email us at . Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. We are proud to be recognized for our inclusive workforce by the Corporate Equality Index for the past nine years. Steelcase is a MVAA- Silver Level Veteran-Friendly Employer. Steelcase recognizes the amazing experiences and skills that Veteran's possess. We encourage all Veterans and Veteran Spouses to apply. Please see our for more detailed benefits and compensation information. If you're interested in Steelcase, but this isn't the right time or role, join our to be updated on future openings in your area(s) of expertise. *Only internal candidates can be located outside of Grand Rapids

Keywords: Steelcase, Grand Rapids , Design Thinking Integration Manager, Executive , Grand Rapids, Michigan

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