Brand Activation Manager
Company: Advantage Solutions
Location: Grand Rapids
Posted on: April 22, 2024
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Job Description:
NUTRL Brand Activation Manager (BAM) - Employment Type: Full
Time Duration: 18 weeks Location: Grand Rapids, MI - Summary: Join
the world-renowned Anheuser-Busch family, where passion meets
innovation. We are seeking a dynamic and strategic Brand Activation
Manager to drive brand presence, sales, and consumer engagement for
the NUTRL brand in Grand Rapids, MI. As a pivotal member of our
team, you will lead the charge in ensuring NUTRL remains at the
forefront of the market by supporting a national sampling program.
The Brand Activation Manager will oversee the execution of weekly
on-premise and off-premise sampling events in key accounts.
Candidates must be highly motivated and results oriented. With
Advantage, you'll be a part of an established and fast-growing
company driven by groundbreaking ideas and an innovative culture. -
Responsibilities: Develop and execute comprehensive activation
strategies to achieve sales and brand objectives. Establish and
maintain strong relationships with key accounts and the local
wholesaler. Sell in brand programming to key accounts. Lead the
planning and execution of brand activations, special events,
sponsorships, and promotions. Manage all aspects of Brand
Ambassador team including recruitment, training, weekly event
execution, and reporting. Provide guidance and support to the Brand
Ambassador team to ensure alignment with company objectives.
Responsible for activation recaps, metrics, and overall event
success. Mange local budget & budget reporting/reconciliation.
Perform pre-calls and checklists in preparation for sampling
events. Local asset management - ensuring Brand Ambassadors are
properly equipped with merchandise and materials needed to execute
sampling events. Monitor event execution while ensuring all key
brand KPIs are achieved. Submit program deliverables accurately and
on time each week. Knowledge of local nightlife/events and local
alcohol beverage laws. - Qualifications: Must be of legal drinking
age (21+). Driving is an essential function of this job and
therefore you must be able to maintain a valid/current driver's
license and have access to reliable transportation. Access to a
computer with Microsoft Office and home internet access. Personal
smartphone with the ability to communicate/report while in the
field. Available to work 40+ hours per week, including nights and
weekends. 2 years of beverage company and/or distributor
experience. Prior experience with event production and management
of teams of brand ambassadors, brand promotion, working with
wholesaler and accounts, brand sampling preferred. Must have Excel
and PPT experience. Excellent written and verbal communication
skills. Professional demeanor and strong work ethic. Strong
leadership and communication skills. Organizational skills to meet
weekly deadlines. - What We Offer: Competitive salary. Monthly auto
& tech stipend. Opportunities for professional development and
career advancement within Anheuser-Busch. - -
Keywords: Advantage Solutions, Grand Rapids , Brand Activation Manager, Executive , Grand Rapids, Michigan
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