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Digital Sales Manager

Company: WZZM
Location: Grand Rapids
Posted on: November 22, 2021

Job Description:

WZZM 13 On Your Side is seeking a Digital Sales Manager to provide strong leadership for our digital sales initiatives. The ideal candidate will have a passion for new media and enjoy staying up to date with its evolution, understand digital marketing strategy and thrive in a customer focused team environment. The right individual for this position will be charged with helping our Sales team succeed by delivering customer solutions through an integrated suite of media platforms. The position reports to Director of Sales.

Responsibilities of the position include:

Accurately identify, monitor and forecast sales and marketing trends for key business segments in all things digital.
Develop short-term, mid-term and long-term sales strategies using our integrated suite of products.
Drive profitable growth through management of ad inventory across core site and audience extension networks
Coach sales staff by participating in client meetings, building relationships with top clients and being active in the community. Provide feedback to LSM & DOS
Price and package new interactive products and report on their sales success or challenges
Fully understand technologies that are foundational to the digital advertising enterprise
Remain current on industry trends in the digital space; e.g., mobile, display, CTV, SEM, email marketing and social.
Expand sales in existing accounts by introducing new products and services; developing new applications.
Responsible for setting the pace for local account executives and constantly providing feedback to better their performance.
Review and approve new insertion orders.
Manage the Digital Specialist to help provide support for the sales team and to ensure client goals are met.


Must have proven track record in digital sales.
Ideal candidate will have 5+ years work experience in digital media including sales management experience.
Experience selling CTV, Social, and Extended digital product lines.
A track record of successfully generating revenue for company and advertisers
Strong problem solving and analytical skills required.
Must have strong time management and organizational skills; candidate must be able to work in a fast paced, ever-changing environment.
College degree preferred.

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit

TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.

Keywords: WZZM, Grand Rapids , Digital Sales Manager, Executive , Grand Rapids, Michigan

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