Digital Sales Manager
Location: Grand Rapids
Posted on: November 22, 2021
WZZM 13 On Your Side is seeking a Digital Sales Manager to
provide strong leadership for our digital sales initiatives. The
ideal candidate will have a passion for new media and enjoy staying
up to date with its evolution, understand digital marketing
strategy and thrive in a customer focused team environment. The
right individual for this position will be charged with helping our
Sales team succeed by delivering customer solutions through an
integrated suite of media platforms. The position reports to
Director of Sales.
Responsibilities of the position include:
Accurately identify, monitor and forecast sales and marketing
trends for key business segments in all things digital.
Develop short-term, mid-term and long-term sales strategies using
our integrated suite of products.
Drive profitable growth through management of ad inventory across
core site and audience extension networks
Coach sales staff by participating in client meetings, building
relationships with top clients and being active in the community.
Provide feedback to LSM & DOS
Price and package new interactive products and report on their
sales success or challenges
Fully understand technologies that are foundational to the digital
Remain current on industry trends in the digital space; e.g.,
mobile, display, CTV, SEM, email marketing and social.
Expand sales in existing accounts by introducing new products and
services; developing new applications.
Responsible for setting the pace for local account executives and
constantly providing feedback to better their performance.
Review and approve new insertion orders.
Manage the Digital Specialist to help provide support for the sales
team and to ensure client goals are met.
Must have proven track record in digital sales.
Ideal candidate will have 5+ years work experience in digital media
including sales management experience.
Experience selling CTV, Social, and Extended digital product
A track record of successfully generating revenue for company and
Strong problem solving and analytical skills required.
Must have strong time management and organizational skills;
candidate must be able to work in a fast paced, ever-changing
College degree preferred.
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves
the greater good of our communities. Across platforms, TEGNA tells
empowering stories, conducts impactful investigations and delivers
innovative marketing solutions. With 64 television stations in 51
U.S. markets, TEGNA is the largest owner of top 4 network
affiliates in the top 25 markets among independent station groups,
reaching approximately 39 percent of all television households
nationwide. TEGNA also owns leading multicast networks True Crime
Network and Quest. TEGNA Marketing Solutions (TMS) offers
innovative solutions to help businesses reach consumers across
television, digital and over-the-top (OTT) platforms, including
Premion, TEGNA's OTT advertising service. For more information,
TEGNA requires all employees to be fully vaccinated (as defined by
the CDC) against the coronavirus.
TEGNA Inc. is a proud equal opportunity employer. We are a drug
free, EEO employer committed to a diverse workforce. We encourage
and consider all qualified candidates regardless of race, color,
religion, national origin, sex, age, marital status, personal
appearance, sexual orientation, gender identity, family
responsibilities, disability, enrollment in college or vocational
school, political affiliation, veteran status or genetic
information. TEGNA complies with all applicable laws related to
Keywords: WZZM, Grand Rapids , Digital Sales Manager, Executive , Grand Rapids, Michigan
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