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Digital Media Coordinator

Company: LEAD Marketing Agency
Location: Grand Rapids
Posted on: November 10, 2019

Job Description:

Job Title: - - - - - - - - - - - - - - - - -Digital Media CoordinatorReports to: - - - - - - - - - - - - - -Director of Digital Media Primary Function: - - -The Digital Media Coordinator works day to day in the Digital Media Department with Digital Media Specialists Major Responsibilities: - - - - - - -Digital Media Planning and ExecutionOversee the initiation of digital media campaignsSearch Engine Marketing (pay per click)Programmatic Buying Paid Social CampaignsProvide regular reporting of client campaigns and billing Analyze and monitor digital media campaign as they are running Assist in the development of digital media plans Research in order to provide media recommendations -Knowledge & SkillsAnalytical ability to gather and interpret data Ability to work with demographic and customer segmentation data to understand target marketStrong understanding of digital planning tools and platforms for the purpose of uploading campaigns, reporting and billingStrong computer skills (MS office)Significant organizational skills in order to work effectively and efficiently on numerous accounts and tasks, simultaneouslyMinimum QualificationsBachelor's degree or equivalent experience preferredOne year of digital media planning experience, preferably in an Agency settingAn understanding of paid Digital Advertising including Programmatic Buying, Digital Display, Search Engine Marketing and Social Media and the role that they play in achieving client goals

Keywords: LEAD Marketing Agency, Grand Rapids , Digital Media Coordinator, Advertising , Grand Rapids, Michigan

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