Advertising Manager

Company: Central Garden & Pet
Location: Harrison
Posted on: November 26, 2022

Job Description:

Reporting to the Director of Marketing & Advertising, the Associate Manager, Advertising will hold an important position in growing our eCommerce presence at Arden Companies. The individual will need to possess strong analytical, strategic and communication skills to perform successfully.



This role owns the coordination, execution, and measurement of online advertising and promotional plans, coordinates campaign materials and assets with sales, marketing, and other support teams.



Primary Responsibilities



Maximize return on investment of promotional and advertising activities across all key retail accounts. Including, but not limited to pay per click, search engine marketing, social media marketing, and display advertising, leveraging creativity and analytics.

Establish and execute the global advertising schedules for optimum results including data driven analysis to accurately measure results.

Perform periodic SEO research and analysis.

Coordinate execution of the social community and affiliate relationship strategy.

Coordinate activities with other departments as needed and perform other duties as required to support management and company initiatives.

Report financial performance for advertising & promotional activities by account.



Professional Qualifications



Bachelor s degree in a business, marketing or eCommerce field.

Minimum 1+ years work experience in a related field.

Familiarity with Adobe Photoshop and other Creative Cloud tools.

Ability to communicate professionally and effectively both internally and externally.

Ability to lead in a collaborative long distance team environment; self-directed, motivated and highly flexible.

Creative and analytic thinker who can easily manage multiple tasks and prioritize work within tight, concurrent deadlines.

Proficient in MS Office Suite (Excel and PowerPoint experience required).



About Us



At Central Garden & Pet (NASDAQ: CENT and CENTA), we believe home is at the center of our lives, and our employees are driven by our purpose to nurture happy and healthy homes. Our company is made up of thousands of people across North America, with an emerging footprint across the U.K., Mexico, China, and Canada - all dedicated to helping gardens bloom bigger, pets live healthier, and communities grow stronger. We are united by our mission to lead the future of the garden and pet industries one blade of grass and one wagging tail at a time.



We look forward to what our future holds and invite you to see if our home is right for you! Visit our website at www.central.com to learn more.



We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.



All successful applicants should expect to undergo a screening for prohibited levels of drugs prior to beginning employment.



Associated topics: advertise, advertising, affiliate, analyst marketing, b2b, editor, marketing manager, media, product marketing, writer

Keywords: Central Garden & Pet, Grand Rapids , Advertising Manager, Advertising , Harrison, Michigan