Digital Marketing Specialist (Lead Generation, SEO, Google Ads)
Location: Grand Rapids
Posted on: August 7, 2022
SEO and Lead Generation expert needed with 2+ years of
experience with Google Ads
This Jobot Job is hosted by Jordon Cox
Are you a fit? Easy Apply now by clicking the "Apply" button and
sending us your resume.
A Bit About Us
We bring innovative concepts, new technologies and outstanding
service to aerospace, transportation, alternative energy,
architecture and structural elements, furniture, retail fixtures
and other industries.
We offer expertise in manufacturing a range of materials, including
wood, plastics, composites, carbon fiber, glass, stone, and
Why join us?
Come work for an Industry leading Manufacturing solutions provider
that has been in business for over 50 years! You'll be joining an
established and growing Marketing team, supporting 5 regional
offices in the US as well as Mexico and Canada.
On top of your Base Salary and Benefits, you'll be eligible to
receive an end-of-year "objective bonus" based on achievable goals
set by the Marketing Manager. You'll have clear expectations of
what success looks like, and where you stand.
Responsible for strategizing and executing all corporate digital
marketing activities, including Search, SEO, Social Media, Display,
Retargeting, Email, and Trade Media.
Owns the digital lead generation strategy and strives to improve
conversions and paid media efficiency through A/B testing and
Manages all corporate social media channels, including the
development of editorial calendars and audience engagement
Responsible for optimizing website user experience, visibility, and
traffic as well as driving strategic initiatives to improve
Responsible for crafting compelling and rich copy for digital
marketing initiatives, including but not limited to website/SEO,
digital and print advertising, and email marketing.
Work with the product team to translate technical language into
comprehensible and appealing content to help improve market
understanding and engagement.
Interested in hearing more? Easy Apply now by clicking the "Apply"
Keywords: Jobot, Grand Rapids , Digital Marketing Specialist (Lead Generation, SEO, Google Ads), Advertising , Grand Rapids, Michigan
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