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Digital Marketing Specialist (Lead Generation, SEO, Google Ads)

Company: Jobot
Location: Grand Rapids
Posted on: August 7, 2022

Job Description:

SEO and Lead Generation expert needed with 2+ years of experience with Google Ads

This Jobot Job is hosted by Jordon Cox

Are you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume.

A Bit About Us

We bring innovative concepts, new technologies and outstanding service to aerospace, transportation, alternative energy, architecture and structural elements, furniture, retail fixtures and other industries.

We offer expertise in manufacturing a range of materials, including wood, plastics, composites, carbon fiber, glass, stone, and nonferrous metals.

Why join us?

Come work for an Industry leading Manufacturing solutions provider that has been in business for over 50 years! You'll be joining an established and growing Marketing team, supporting 5 regional offices in the US as well as Mexico and Canada.

On top of your Base Salary and Benefits, you'll be eligible to receive an end-of-year "objective bonus" based on achievable goals set by the Marketing Manager. You'll have clear expectations of what success looks like, and where you stand.

Job Details

Responsible for strategizing and executing all corporate digital marketing activities, including Search, SEO, Social Media, Display, Retargeting, Email, and Trade Media.

Owns the digital lead generation strategy and strives to improve conversions and paid media efficiency through A/B testing and strategic optimization.

Manages all corporate social media channels, including the development of editorial calendars and audience engagement strategies.

Responsible for optimizing website user experience, visibility, and traffic as well as driving strategic initiatives to improve eCommerce sales.

Responsible for crafting compelling and rich copy for digital marketing initiatives, including but not limited to website/SEO, digital and print advertising, and email marketing.

Work with the product team to translate technical language into comprehensible and appealing content to help improve market understanding and engagement.

Interested in hearing more? Easy Apply now by clicking the "Apply" button.

Keywords: Jobot, Grand Rapids , Digital Marketing Specialist (Lead Generation, SEO, Google Ads), Advertising , Grand Rapids, Michigan

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