Head of Marketing - E-Commerce

Company: Mobella
Location: Grand Rapids
Posted on: January 16, 2022

Job Description:

Position SummaryMobella, a mission-drive, ambitious startup, is looking for an Ecommerce Marketing Manager who will support the day-to-day online operations responsibility for top line sales, operating metrics, social media, advertising/promotions, site marketing & maintenance. This includes site operations, administration, promotions, marketing, planning, strategy, and reporting.
An analytical and strategic thinker is required to balance new customer acquisition programs with retention initiatives as well as identifying and embarking on business development opportunities. It is imperative that this person be familiar with marketing and technology opportunities that increase sales and consumer engagement.
They also must have an 'all-hands-on-deck' mentalityas a growing part of our business, we are all required to take on many jobs and to do them well. This is an area with enormous growth potential.
Responsibilities

• Work with marketing agencies to implement online marketing, advertising, and promotions calendar to drive sales via GoMobella.com.
• Develop sales, marketing and campaign strategies for seasonal selling programs, new product launches.
• Lead A/B testing and optimization program to increase site conversion and improve customer experience.
• Source and develop additional user-based content to enhance brand messaging.
• Work with all pertinent parties to establish site stability, optimize site performance, make site changes, problem troubleshooting, escalation and resolution.
• Support creation, development and execution of all SEM, SEO, Affiliate, re-messaging and new acquisition and retention programs to drive awareness, engagement, and conversion.
• Demonstrate proficiency in web analytics, performance marketing analytics, customer segmentation and testing/optimization techniques.
• Provide valuable market intelligence by frequently documenting and analyzing the merchandising and product strategies of best-in-class eCommerce companies.by Jobble

Keywords: Mobella, Grand Rapids , Head of Marketing - E-Commerce, Advertising , Grand Rapids, Michigan