Marketing Content Specialist

Company: CAVALLO (Previously SalesPad)
Location: Grand Rapids
Posted on: November 23, 2021

Job Description:

Cavallo is seeking a results-oriented Content Specialist to be a main contributor to Cavallo's communications strategy. Focusing on driving excellence and engagement, this person will proactively communicate to our external stakeholders and most importantly increase interest in the Cavallo brand.

The ideal candidate will possess a curious mindset and understand the use of persuasive (sales-focused) writing. They will also have experience with marketing automation (Pardot) and in writing direct marketing content for social media, advertisements, blogs and more.

Primary responsibilities of this position include (but are not limited to): collaboration on building out our marketing content, gathering and developing relevant customer stories/product information, and writing, editing and publishing Cavallo content on multiple platforms. Goals include driving leads, increasing engagement and retaining customers. Content to include social media posts, emails, blog posts, sponsored advertisements, and long form assets.

A typical day would include:

Strategizing on HOW we acquire new customers;
Maintain, development and schedule content in Salesforce & Pardot
Interviewing internal and external constituents to find compelling stories, with a focus on value created, thought leadership, educational content;
Help maintain editorial calendar and Cavallo content library;
Regularly generating blog content and influencing social content;
Working alongside the leadership and marketing teams to help create and distribute content that supports marketing and company goals;
Working with the Marketing team on various outbound lead generation and customer nurture email campaigns, including creation of compelling calls-to-action, while offering strategies to increase quality and results;
Building and monitoring the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram and additional channels that may be deemed relevant;
Monitoring and engaging in relevant social discussions about our company, and/or industry trends, both from existing leads, partners, and customers as well as from brand new audiences;
Driving consistent, relevant traffic and leads from our social network presence;
Exploring new ways to engage and identify new networks to reach our target buyers.
Tracking, measuring, and analyzing all marketing initiatives;

This may be the job for you if:

You hold a relevant BA/BS or equivalent work experience;
You have experience creating compelling, thought leadership content;
You are an expert at leveraging social media marketing;
You possess an editorial mindset that seeks to understand what audiences consume and how to create it;
You have a strong understanding of marketing automation (Pardot) and CRM systems;
You are proficient with WordPress, Pardot, Salesforce, and the top social media channels.

Why should you apply?

Become a member of a #PeopleFirst organization that believes in instilling excellence in the people who make up our team;
Work with collaborative colleagues who seek out and value each other's input and feedback;
Strong leadership who believe in creating enormous and measurable value for our Customers.

Key Benefits:

Competitive Salary Package
Medical, Dental, Vision, Life and STD Insurance
4% 401(k) Employer Match
Generous PTO and Work/Life Synergy
Learning and Career Development Opportunities

About Cavallo

With more than 100 employees, Cavallo is one of West Michigan's largest, fastest-growing software companies. We're seeking the self-motivated, the hard-working, the problem solvers, and the dedicated to join our team of experts. We're focused on helping businesses grow, expand, or reshape how they do things by approaching each and every problem with energy, creativity, and confidence. Ingenuity, adaptation, and evolution are at the core for us at Cavallo.

Our Grand Rapids-based headquarters is focused on helping change the way organizations do business through our software products, customizations, expertise, and support. Our enterprise software solutions work with leading business applications and integrate with a wide range of apps and platforms. Cavallo has been in the business of helping manufacturing and distribution companies increase productivity and efficiency since 2003. We got our start when a small business owner tasked a software developer with transforming a pile of clipboards and legal pads into a streamlined, efficient inventory management system. We have been sharing ideas and innovating ever since.

At Cavallo, we're always looking for talented individuals to join our team of professionals. We believe our success is built on the abilities of our employees, and we strive to create a challenging and rewarding environment where all individuals are respected and encouraged to grow. Reach out to us today!

Keywords: CAVALLO (Previously SalesPad), Grand Rapids , Marketing Content Specialist, Advertising , Grand Rapids, Michigan